Google

Entire Web JIMMC
-------------------------------------------------------------





First Name
Last Name
E-Mail Id
Mobile No
Landline No
Course
Qualification
State
City
Question
(If any)

PG DIPLOMA IN ADVERTISING & PUBLIC RELATIONS (1 Year)


A one-year post-graduate diploma course in Advertising & Public Relations in JIMMC addresses the growing demand for professionals in the Advertising and PR industry. Most of JIMMCís Ad/PR department alumni hold positions of leadership in the Ad world, corporate sector and PR industry today. Opportunities in this field can be accessed from the fact that no business across the world can run without Advertising and Public Relations. Diploma in Advertising & Public Relations from JIMMC will enable you to land jobs in the Advertising Agencies, PR Agencies, Event Management Companies. On the client side, the student can be employed in Account Planning, Client Servicing, Creative, Film Making, Media Planning & Operation, Public Relations and Event Management.

 


Course Outline


SEMESTER 1 || SEMESTER 2

SEMESTER 1

THEORY

Paper-1: Advertising: Concepts & Principle (Marks: 100)
  • Introduction to Advertising
  • Purpose of Advertising
  • Types of Advertising
  • Advertising as a Communication Tool
  • Advertising as a Marketing Tool
  • Advertising as a PR Tool
  • Advertising Theories
  • Role & Effects of Advertising
Paper-2: Advertising through Print, Radio & Television (Marks: 100)
  • Advertising Objectives
  • Advertising Campaign
  • Advertising Agency
  • Advertising Budget
  • Advertising Copy
  • Production
  • Advertising Media
  • Media Planning & Scheduling
  • Advertising Effectiveness
  • Regulation of Advertising in India
Paper-3: Advertising Design & Principles (Marks: 100)
  • Advertising Design; Meaning
  • Making of Advertisement
  • Background, Layout Steps
  • Function of Layout
  • Design & Layout
  • Types of Design
  • Principles of a Good Layout
  • Appeal of an Advertisement
  • Principles of Good Advertisement
  • Regulations of an Advertisement
Paper-4: Copywriting, Visualisation & Campaign Effectiveness (Marks: 100)
  • Meaning of Copywriting & Visualisation
  • Qualities of Visualizer as a Part of Advertising
  • Copywriting & Visualizing Role & Significance
  • Process of Visualization
  • Creative Visualization
  • Copywriting in Advertisement
  • Appeals, Advertisement Effectiveness
  • Difference between Advertising & PR
Paper-5: Introduction to Public Relations (Marks: 100)
  • Public Relations: Meaning, Definition
  • Need for PR
  • History of PR
  • PR Programme
  • PR Public
  • Tools of PR
  • Importance of PR
  • Ethics of PR
  • Image Advisory
  • Role & Function, Importance
  • Qualities of PRO
  • Objective of PR
Paper-6: Event Management: Principles and Methods (Marks: 100)
  • Role & Importance of Exhibitions
  • Objectives of the Exhibition
  • Advantage of Exhibition Over Other Devices
  • Importance of Direct Contact
  • Choosing the Right Exhibition - Where to Participate
  • Why Exhibitions Sell? Concept of Neutral Territory
  • PR for an Exhibition
  • Role of the Press in Promotion of an Event
  • Publicity Inputs or Visible Aids for Promoting an Event
  • Print & Display Material
  • Stand Design
  • Trade Fair: Uses & Abuses
  • Gauging Cost Effectiveness

SEMESTER 2

SEMESTER 1

INDUSTRY READY PRACTICAL PROJECT WORK

 

BRAND CASE STUDY (Marks: 200)

  • Consumer Research
  • Vox Pop
  • Ad Brief
  • Advertising Strategy
  • Creative Strategy
  • Print AD Scripting & Ad Design
  • Radio Scripting & Recording
  • TV Commercial Scripting & Shoot & Final Edit
  • OOH Concept & Design
  • Media Strategy
BRAND LAUNCH EVENT ACTIVITY (Marks: 200)
  • PR Strategy
  • PR Releases
  • Event Strategy
  • Event Management
  • Event Execution
AD & PR Practical
  • Brand Logo Design
  • PRINT Ad Copy Writing
  • Print Ad Design
  • OOH Design
  • Scripting for TV Commercials
  • TV Commercial Writing Style
  • TV Commercial Storyboarding
  • TV Commercial Shoot
  • TV Commercial Characterisation
  • TV Commercial Story Play
  • Graphics
  • After Affects
  • Music
  • Voice Over
  • Video Editing (Final Cut Pro Tool)
  • Scripting for Radio Commercials
  • Radio Commercial Jingle/ Story Line Style of Writing
  • Radio Commercial Recording
  • Voice Over
  • Final Radio Commercial Edit
  • Documentary (Pre Production to Post Production)
    Short Film (Pre Production to Post Production)

Other Links :-
We would like to know what you think of our website

Name:

Mobile No:

Mail id:

Your comment: