Admission Enquiry   |   918527473264, 918448952367

Jagran Institute of Management and Mass Communication, NOIDA

Special Scholarship Offer (First come-First Served Basis)
Guaranteed Placement Offer in Admission Letter
Read insights on latest issues, get entertained and stay updated at The Scribe - A JIMMC e-magazine!

PG DIPLOMA IN ADVERTISING & PUBLIC RELATIONS (1 Year)

PG DIPLOMA IN ADVERTISING & PUBLIC RELATIONS (1 Year)

A one-year post-graduate diploma course in Advertising & Public Relations in JIMMC addresses the growing demand for professionals in the Advertising and PR industry. Most of JIMMC’s Ad/PR department alumni hold positions of leadership in the Ad world, corporate sector and PR industry today. Opportunities in this field can be accessed from the fact that no business across the world can run without Advertising and Public Relations. Diploma in Advertising & Public Relations from JIMMC will enable you to land jobs in the Advertising Agencies, PR Agencies, Event Management Companies. On the client side, the student can be employed in Account Planning, Client Servicing, Creative, Film Making, Media Planning & Operation, Public Relations and Event Management.

Course Outline
Paper-1: Advertising: Concepts & Principle (Marks: 100)

The course enables the student to compete successfully in the job market and to step directly into a career as a print journalist or a content writer/developer/editor. You can work for Magazines, Journals, Newspapers and Websites. As a content writer you can work for all type of companies for their business/product/services brochures, promotional write-ups, press releases, content coordination for media and content for web.

Course Outline
SEMESTER 1 (Two Months Theory)
Paper-1: Media Communication, History and Press Laws
Paper-1: Advertising: Concepts & Principle (Marks: 100)
  • Introduction to Advertising
  • Purpose of Advertising
  • Types of Advertising
  • Advertising as a Communication Tool
  • Advertising as a Marketing Tool
  • Advertising as a PR Tool
  • Advertising Theories
  • Role & Effects of Advertising
Paper-2: Advertising through Print, Radio & Television (Marks: 100)
  • Advertising Objectives
  • Advertising Campaign
  • Advertising Agency
  • Advertising Budget
  • Advertising Copy
  • Production
  • Advertising Media
  • Media Planning & Scheduling
  • Advertising Effectiveness
  • Regulation of Advertising in India
Paper-3: Advertising Design & Principles (Marks: 100)
  • Advertising Design; Meaning
  • Making of Advertisement
  • Background, Layout Steps
  • Function of Layout
  • Design & Layout
  • Types of Design
  • Principles of a Good Layout
  • Appeal of an Advertisement
  • Principles of Good Advertisement
  • Regulations of an Advertisement
Paper-4: Copywriting, Visualisation & Campaign Effectiveness (Marks: 100)
  • Meaning of Copywriting & Visualisation
  • Qualities of Visualizer as a Part of Advertising
  • Copywriting & Visualizing Role & Significance
  • Process of Visualization
  • Creative Visualization
  • Copywriting in Advertisement
  • Appeals, Advertisement Effectiveness
  • Difference between Advertising & PR
Paper-5: Introduction to Public Relations (Marks: 100)
  • Public Relations: Meaning, Definition
  • Need for PR
  • History of PR
  • PR Programme
  • PR Public
  • Tools of PR
  • Importance of PR
  • Ethics of PR
  • Image Advisory
  • Role & Function, Importance
  • Qualities of PRO
  • Objective of PR
Paper-6: Event Management: Principles and Methods (Marks: 100)
  • Role & Importance of Exhibitions
  • Objectives of the Exhibition
  • Advantage of Exhibition Over Other Devices
  • Importance of Direct Contact
  • Choosing the Right Exhibition - Where to Participate
  • Why Exhibitions Sell? Concept of Neutral Territory
  • PR for an Exhibition
  • Role of the Press in Promotion of an Event
  • Publicity Inputs or Visible Aids for Promoting an Event
  • Print & Display Material
  • Stand Design
  • Trade Fair: Uses & Abuses
  • Gauging Cost Effectiveness
SEMESTER 2 INDUSTRY READY PRACTICAL PROJECT WORK BRAND CASE STUDY (Marks: 200) Consumer Research

Vox Pop, Ad Brief, Advertising Strategy, Creative Strategy, Print AD Scripting & Ad Design, Radio Scripting & Recording, TV Commercial Scripting & Shoot & Final Edit, OOH Concept & Design, Media Strategy,

BRAND LAUNCH EVENT ACTIVITY (Marks: 200)

PR Strategy, PR Releases, Event Strategy, Event Management, Event Execution

AD & PR Practical

Brand Logo Design, PRINT Ad Copy Writing, Print Ad Design, OOH Design, Scripting for TV Commercials, TV Commercial Writing Style, TV Commercial Storyboarding, TV Commercial Shoot, TV Commercial Characterisation, TV Commercial Story Play, Graphics, After Affects, Music,Voice Over, Video Editing (Final Cut Pro Tool), Scripting for Radio Commercials, Radio Commercial Jingle/ Story Line Style of Writing, Radio Commercial Recording, Voice Over, Final Radio Commercial Edit

Documentary (Pre Production to Post Production) Short Film (Pre Production to Post Production)
Copyright © 2021 Jimmc All Rights Reserved.
Website Maintained by Five Design
Back to Top
+
Write to Us!